
Over the course of three articles in the series Best Practice of the Month: The Right Software for Squash Facilities -Â A Quick Guide for Facility Managers, the Squash Facilities Network (SFN) has explored the essential considerations for choosing software that meets the operational, financial, and community-building needs of squash (and multi-racket) venues. This series has reviewed various software platforms, shared insights from industry experts, and showcased innovative solutions that simplify operations, enhance the customer experience, and increase profitability.
From robust booking systems and CRM integrations to communication tools and competition management features, the articles provide a holistic view of what modern facility management software should deliver. Below is an end-of-series summary highlighting the most important takeaways for managers to consider when selecting the right software for their squash facilities.
1. A Robust Booking Software as the Foundation
User Friendliness: Your booking interface should be straightforward so players can quickly reserve courts—whether it’s for individual play, group sessions, or class bookings.
Sport-Specific Functions: A court grid and skill-based partner matchmaking are crucial for racket-sport facilities; generic fitness or gym solutions often fall short in these areas.
Integration: Make sure the booking system easily connects to your website, mobile apps, and payment gateways.
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2. Effective CRM and Membership Management
Centralized Data: A fully integrated CRM helps track players engagement over time, from first-time visitors to frequent players.
Automated Outreach: Email or SMS triggers (e.g., follow-ups after beginner lessons) can nurture leads and keep existing members engaged.
Reporting and Analytics: Advanced reporting features help managers understand drop-off rates, membership growth, and facility usage, enabling data-driven decisions.
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3. Community and Communication Tools
Simplify Player Connections: Integrated messaging or dedicated chat groups help players find partners, discuss matches, and form social bonds—all within the same platform.
Scalability: As your member base grows, your communication tools should handle more participants, skill levels, and activity groups without becoming cumbersome.
Moderation & Culture: Ensure guidelines or admin oversight to keep discussion channels active, welcoming, and respectful.
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4. Added Value Features and Competition Management
Event and League Tools: Tournaments, box leagues, and social competitions fuel players engagement. Look for software that automates draws, scoring, and ranking.
Skill Assessment: Ratings or ranking functionalities help match players fairly and encourage balanced, competitive play.
Media & Extras: Premium features like video playback, live streaming, or advanced analytics can further differentiate your facility and create additional revenue streams.
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5. Integration with External Systems
Payment Processing: Embedded payment solutions streamline sales, reduce administrative burdens, and avoid hidden fees that turn players away.
Access Control and Lighting: Automated entry systems and court-light management can be tied directly to bookings for a seamless experience.
Accounting and Reporting: Ensure the software can exchange data securely with accounting tools to minimize manual work and errors.
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6. Flexibility and Customization
Configuration Options: Policies around cancellations, subscription models, and dynamic pricing should be easily adjustable to suit your facility’s specific needs.
Regional Adaptations: In some regions, national federations partner with particular software platforms; be aware of these standards for smoother integration.
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7. Cost Models and ROI
Subscription vs. Transaction Fees: Smaller venues may benefit from transaction-based billing, while larger clubs often prefer predictable monthly or yearly subscriptions.
Freemium Approaches: Look for the option to try core features at low or no cost before committing to premium upgrades.
Long-Term Investment: Although initial software expenses can appear high, improved efficiency, member satisfaction, and revenue growth typically offset the costs.
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8. Onboarding, Training, and Ongoing Support
Accessible Training: Make sure the provider offers clear documentation, tutorials, or on-site training to help staff and members adapt quickly.
Responsive Support: Swift resolution of technical issues is vital—consider response times and communication channels when evaluating potential partners.
Partnership Mindset: Seek software partners willing to adapt and collaborate on new features as your facility’s needs evolve.
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Squash Facility Management: Summing Up the Essentials
Selecting the right software solution goes far beyond simply enabling court bookings. A holistic approach—covering member relations (CRM), community-building, event management, and ease of integration—can transform your venue from a basic rental service into a thriving sports community. By focusing on user-friendly functionality, robust integrations, transparent pricing, and dedicated support, managers can create a seamless, engaging experience that benefits players, staff, and the bottom line alike.
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