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Create Your Club - Foundations for Success
Establishing a squash facility requires substantial investment, and the operational costs are significant. Thus, economic sustainability becomes crucial for success. It's imperative for future club owners to gain clarity on current trends in the leisure industry, relate these to market data, and from there, develop a detailed business model. Squash competes with a variety of other leisure activities today more than ever, making it essential to tailor your business model to stand out in this crowded sport and leisure market.
Trends in Society and Leisure: Navigating Changes
In the dynamic realm of leisure sports, evolving trends provide crucial insights and opportunities for the world of squash. As the Squash Facilities Network (SFN), we continuously explore these trends to understand how they can shape and enhance the squash experience. From the growing desire for sports that combine fitness with social interaction to the integration of cutting-edge technology in sports participation, these trends are redefining what participants seek in their leisure activities.
Market Analyses and Surveys: Understanding and Adapting
Market analysis is a fundamental pillar for better understanding the squash ecosystem. The focus is on the players, market analysis, and the identification of market gaps. It is crucial to recognize that squash competes not only with other squash facilities but also with alternative sports and leisure activities. To make facilities flexible and future-proof, current and future needs must be considered.
Economically Sustainable Business Models: Foundations for Success
Here, the focus is on publishing various business concepts that highlight the essential aspects of economically sustainable facilities that promote squash. These models are designed to be adaptable to different locations and local conditions. We understand that there is no universally successful "one-size-fits-all" approach, but we believe in the power of certain universally relevant key principles. In particular, we take into account the various types of facilities – profit-oriented and non-profit, member clubs, educational institutions, and facilities where squash is merely an addition to another business model. Our goal is to provide insights and strategies that can be customized to meet the unique needs and circumstances of individual squash facilities, thereby fostering growth and sustainability in this dynamic sport.
